Hand-picked quotes about niche from the best non-fiction books
Here are the best quotes about niche.
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If you start off aiming to sell a product to dog- or car-lovers, stop. It’s expensive to advertise to such a broad market, and you are competing with too many products and too much free information. If you focus on how to train German shepherds or a restoration product for antique Fords, on the other hand, the market and competition shrink, making it less expensive to reach your customers and easier to charge premium pricing.
People can dislike you—and you often sell more by offending some—but they should never misunderstand you.